What is Celeste?

India’s greatest treasures—its age-old crafts—are vanishing before our eyes. Once woven, carved, or brewed with devotion, many of these traditions are now on the brink of extinction. Generations of artisans, who kept alive the soul of Banarasi silk, the aroma of Mysore sandalwood, or the purity of Darjeeling tea, are losing their livelihoods to mass production, cheap imitations, and machine-made substitutes. At Celeste, we refuse to let this heritage fade away. We are India’s first and only company dedicated to GI-based gifting, working exclusively with GI-tagged artisans whose crafts are protected as cultural treasures of their regions. A Geographical Indication (GI) tag is not just a certificate—it is a promise of authenticity, place, and tradition.Our mission is to preserve endangered crafts while reimagining them for modern lifestyles. From Banarasi silk redefined as elegant ties and scarves, to attars curated into fragrances suited for today’s tastes, every Celeste creation bridges the past with the present.With Celeste, you don’t just give a gift—you give life to heritage, dignity to artisans, and meaning to every gesture.

What are we Doing Differently?

In today’s market, it’s hard to know the truth behind what you’re buying. Is that Brass Radha Krishna statue you bought hand-carved in India, or mass-produced in China? Are you 100% sure whether your “Banarasi Saree” was really woven in Varanasi, or machine-made in Bangladesh? At Celeste, we remove the doubt. We work only with authentic GI-tagged products, which guarantee that every piece is created by artisans in India—using the same traditional methods passed down for generations. A Geographical Indication (GI) tag is a mark of authenticity granted to products that originate from a specific region, crafted using traditional methods perfected over centuries. From Banarasi silk to Mysore sandalwood, GI tags protect artisans from imitation, preserve heritage skills, and assure you that what you own is truly genuine.

Why Buy from Us?

  • Authenticity Guaranteed – India’s first and only GI-based gifting company, working exclusively with GI-tagged artisans.
  • Preserve Heritage – Every purchase safeguards endangered crafts and empowers artisan communities through fair wages, thus saving many GI products and crafts from extinction.
  • Gifts with Meaning – When you buy from Celeste, you choose purity over shortcuts: no mass production, no machines, no harmful chemicals—only handcrafted excellence, natural materials, and centuries of heritage, reimagined for modern living.
 With us, every gift is not just genuine, it’s a living story of India’s artistry.

Energy Behind Celeste

We created Celeste out of a simple belief—that India’s crafts are too precious to lose. The team at Celeste is pursuing different entrepreneurial journeys, but what brought us together was a shared passion: the desire to protect our heritage and honor the artisans who keep it alive. For centuries, artisans have carried forward traditions that define India’s cultural identity. Yet today, many of these crafts are at risk of extinction, pushed aside by mass production and imitations. We felt it was our duty, not just as entrepreneurs, but as citizens of India, to act. Celeste is our way of giving back. By innovating GI-tagged crafts into forms that fit modern lives, we hope to keep them relevant for generations to come. We’re doing our part. And we believe every buyer who chooses Celeste is also taking on this responsibility towards India’s heritage.

The Talent BehindOur Gifting

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Marc Johnson

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Emilia Karlsson

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Noah Wright

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Our Recent Blogs

At Celeste, our dedication to preserving India’s artisanal heritage has led us to successfully complete three significant projects that bridge traditional craftsmanship with contemporary market needs.

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